Change, driven by technological advancement, has never evolved as fast as it does today. Successful organisations understand that customer expectations and market dynamics are rapidly moving and as a result transformation is no longer static but in a state of constant flux.

Charter X uses customer experience and design-driven methods integrated with proven enterprise architecture disciplines, to help clients solve the challenges posed by the new economy in an efficient and effective manner.
Vetro worked closely with Charter X to conceptualise their brand identity into a clean and modern dimension reflecting the professional space they operate in.

Visualising the organisation’s key pillars: imagine, architect and realise, the identity and imagery communicate the concepts of foundation, growth and connection, representing the CharterX process of working towards a client-based solution.

The logo conveys imagination and solving the unknown while each segment represents one of the four partners combining their individual strengths into a joint venture. The negative space within the X creates a subtle reference to a pixel while the minimalist white and grey colour tones provide a sense of calm and insight into the digital future.