Headland is an Australian owned and operated, multi-generational family company with a proud history of supplying and servicing a range of innovative machinery. As technology and automation demands grew, Headland realised the need to become recognised as a digital and technology company, not just a machinery reseller.

Vetro Design worked closely with Headland to develop a new brand identity reflecting the change from Headland Machinery to Headland Technology. The new identity now reflects a contemporary, innovation led business where technology is at the heart of everything. The variable pixels and XY axis enable a range of fluid communications, helping to reflect where Headland will evolves and grow in the next decade.